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Enrollment Management

The enrollment management specialization enables students to understand how the tools and techniques of enrollment management can help recruit, admit and graduate students in a way that enhances the educational mission of an institution of higher education. Students will study both the practical implementation of enrollment management and the broader strategic concerns with which enrollment managers must be aware. Graduates of this program will be prepared for work in admissions offices, development, student affair or institutional research, among other career options.


I. Research Methods
Research and Design and Data Analysis I
Second Research Design Course, chosen with advisor

6 units
3 units
3 units

II. Higher Education Administration Masters Core
College and University Management
Nature and Function of Higher Education

6 units
3 units
3 units

III. Enrollment Management Core
Introduction to Enrollment Management
The Practice of Enrollment Management
The College Student

9 units
3 units
3 units
3 units

IV. Practicum (1 required)

3-6 units

V. Electives

9-12 units

VI. Comprehensive Examination



36 units